• Amazin' Graze Lunar Nut Mix Gift Box •
• brief •
Lunar New Year is all about gatherings & prosperity. Thus, with the idea of a traditional ang pao giving ceremony in mind, Amazin' Graze comes up with the concept of giving a gift of health, by using "Ang Pao" Nut Mix instead.
• designs & illustration •
Illustrations of nuts & superfoods is added to further highlight the gift box's hero products: Nuts & Trail mixes. With the traditional fans symbolises beauty & gracefulness, the whole design caters to those who are looking to give their loved ones a gift of health
that both is visually appealing & nutty-liciously tasty!
• ang pao contents •
2 versions of ang pao packet is designed to differentiate 2 main category:
Flavoured Nut Mix (Prosperity Red) & Trail Mix (Abundant Yellow)
• packaging effect •
Gold Stamping & Spot UV on aluminium pouch & boxes
• message card •
Special message gift card for the CNY boxes
project duration • 2 months
date • 28th December 2020
